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Call or email Dev.Kinney now for a free discussion of your promotion. Telephone 1-866-324-1658. To send email click on JDK@devkinney.com
It's not necessary to destroy your brand with short term, single-channel, fire-sale campaigns -- qualified consumers fear responding to them -- problem buyers will attack them.
Instead, give consumers confidence to order from a more trusted and convenient source by integrating 2 or 3 channels.
Direct Response Print
Direct Response Broadcast
Response Internet
Carefully integrated channels:
1) return better results for less money in almost every case.
2) do far less damage to brands with clearance or special promotion offerings.
3) are better able to find new and more qualified customers.
Call me at 1-866-324-1658 or email now. There's no charge for the initial brand discussion.-- J.D.Dev Kinney
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