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John Deverick Kinney
Founder,  MediaGraphicsSM:  CEO, Dev.Kinney/MediaGraphics, Inc.
P.O Box 162,  Eau Claire, WI 54702, (866) 324-1658
http://www.devkinney.com   JDK@devkinney.com

John Dev. Kinney

Integrated Media Marketing

  • B.S. Marketing/Management:              Christian Brothers University
  • B.F.A. Advertising Design:                  Institute of Tennessee Artists
  • Humanities:                                          University of Memphis ,
  • Communication:                                   Little Rock University
  • Advertising  Art:                                  Memphis College of Art

Direct Marketing (April 1973-present)
Dev.Kinney/MediaGraphics P.O. Box 162., Eau Claire, WI 54702
MediaGraphics  3340 Poplar Ave., Suite 215, Memphis, TN 38111
        
Mr. Kinney develops strategies and design production for direct and interactive marketing. Since beginning the company, he has served in various national or regional consumer and business-to-business markets. Products include strategy, design and production of web sites, direct mail, print, outdoor, catalogs, product and corporate identity, POP, and support advertising. He has the unusual record of having provided sales and  market increases for each client during thirty-plus years as owner and  CEO.
          Utilizing various technologies, many of Mr. Kinney´s  promotional strategies, copy approaches and graphic techniques have  become direct marketing standards. One concept, Protection Plus for Kotler, is perhaps the most successful repackaging strategy of modern  marketing.

Graphics & Product Marketing (1968-1973)
Holiday Press  3796 Lamar Ave., Memphis, TN 38118
         
Mr. Kinney developed his media marketing expertise as a member of Holiday  Inns creative development team responsible for new franchising concepts. Working with core product developers, he designed print products and  developed production procedures for corporate and commercial markets operating on regional, national and international levels. He had total  content responsibility for many projects. During his six year tenure he helped develop a round-the-clock print production and prepress staff  while the parent company grew from 900 motel properties to over 1300  motels, hotels and resort Inns around the world.
         Prior to  Holiday Press, Mr. Kinney gained advertising strategy, design and  production experience with a leading Memphis graphics studio and a  regional ad agency in Little Rock serving the financial sector.

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