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John Deverick Kinney
Founder, MediaGraphicsSM CEO, Dev.Kinney/MediaGraphics, Inc.
P.O Box 820525, Memphis, TN 38182-0525, (901 or 866) 324-1658
http://www.devkinney.commailto:devkinney@devkinney.com
Integrated Media Marketing
B.S. Marketing/Management: Christian Brothers College
B.F.A. Advertising Design: Institute of Tennessee Artists
Humanities: Memphis State University,
Communication: Little Rock University
Advertising Art: Memphis Academy of Arts
Direct Marketing (April 1973-present)
Dev.Kinney/MediaGraphics, Inc. 717 Spring St., Memphis, TN 38112
MediaGraphics 3340 Poplar Ave., Suite 215, Memphis, TN 38111
Mr. Kinney develops strategies and production procedures for direct and interactive marketing. Since beginning the company, he has served in various national or regional consumer and business-to-business markets. Products include strategy, design and production of direct mail, print, outdoor, catalogs, product and corporate identity, POP, web sites and support advertising. He has the unusual record of having provided sales and market increases for each client during twenty-plus years as owner and CEO.
Utilizing various technologies, many of Mr. Kinney´s promotional strategies, copy approaches and graphic techniques have become direct marketing standards. One concept, “Protection Plus” for Kotler, is perhaps the most successful repackaging strategy of modern marketing.
Graphics & Product Marketing (1968-1973)
Holiday Press 3796 Lamar Ave., Memphis, TN 38118
Mr. Kinney developed his media marketing expertise as a member of Holiday Inns creative development team responsible for new franchising concepts. Working with core product developers, he designed print products and developed production procedures for corporate and commercial markets operating on regional, national and international levels. He had total content responsibility for many projects. During his six year tenure he helped develop a round-the-clock print production and prepress staff while the parent company grew from 900 motel properties to over 1300 motels, hotels and resort Inns around the world.
Prior to Holiday Press, Mr. Kinney gained advertising strategy, design and production experience with a leading Memphis graphics studio and a regional ad agency in Little Rock serving the financial sector
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