Long Term Success Of MediaGraphics’ Big ‘Q’ Seduces Compaq And Others...

How do you place a company´s homogenized brand into the mind of your target market? Years ago MediaGraphics did it with the Big ‘Q’ for Quality Products, Inc. We put our products in the ‘Q’. We put the brand name in the ‘Q’. We used the ‘Q’ as a logo. We put it everywhere it would logically go in our collateral and ads. Results? Instant brand identity and instant sales. Soon other Big ‘Q’s appeared.

Quaker Oil and Quality Stamps jumped on the Big ‘Q’ to spur mindshare and sales at P.O.P.

	But It’s Too Much of A Stretch For Compaq Computer...

Impressive! Just what could look and sound better than “Compaq. Better answers.” does in those fifty grand ads? Yet no magic results as MediaGraphics´ Quality Products logo. Sales still tanking. Why?

“Surely it´s not the logo and tag,” copy marketers say.      “In part, yes,” we said. And, as you see, the Big ‘Q’ was dropped quickly-- even from the monitor.

Media Graphics. When it has to make a difference.

Of course, it´s going to take a lot more than that to turn things around for Compaq. The point is, we could have saved the company a lot of money. And if they´d hire us outright, we could help turn it around.

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