Writing copy isn’t just about words. Nor concepts. Nor information. A few marketing pros will still tell you it’s about selling “sizzle.” But that’s only because they’d rather be vague than clear.
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         Writing copy is about creating an image. For instance, this copy has already created an image in your mind. Is it the right one?
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         You might wonder why anyone should hire a copywriter that so many marketers have copied. Or perhaps the heading seems written by a swell head, and who needs more of that?
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        Well, maybe you do. Because, face it, the most prolific marketers and advertisers don’t take chances with multi-million dollar budgets. They’ll copy or adapt an image only if it’s been proven in the field. Yes, even if those producing the image have an outstanding record of accomplishment.
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         Major advertisers control markets by inundating channels and dominating mindset. They’re quick to spot any image that gets results under average cost. And--you guessed it--that’s what I do.
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        You’ll see or hear variations on this headline around the world. It’s a superlative that integrates channels. Yet it has to ring true, and that’s the rub!
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         But why worry with warmed over or inappropriate images? Call me at 1-866-324-1658. Let’s create an image that’ll work below median cost for you.
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                                             Sincerely,
                                          
                                             Dev.Kinney/MediaGraphics, Inc.
                                             jdk@devkinney.com
 

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