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Writing copy isn’t just about words...or concepts...or even information. A few marketing pros may still tell you it’s about selling sizzle. But that’s only because they’d rather be vague than clear.
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Writing copy is about creating an image. And two years of Facebook ad testing proves that the most important element for “click-throughs” is the image. More important than the headline!
But headlines and copy also create an image. For instance, the above headline has already created an image in your mind. Is it the right one?
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You might wonder why anyone should hire a copywriter that so many marketers have copied. Or perhaps the heading seems written by a swell head, and who needs more of that?
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Well, if it’s true, maybe you do. Because, face it, the most prolific marketers and advertisers don’t take chances with multimillion dollar budgets. They’ll copy or adapt an image ONLY IF it’s been proven in the field. Yes, they demand testing, even if those producing the image have an outstanding record of accomplishment.
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Major advertisers control markets by inundating channels and dominating mindset. They’re quick to spot any image that gets results under average cost. And--you guessed it--that’s what I do.
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In fact, that’s how I’ve helped companies conquer markets controlled by organizations with much larger budgets. Each market is different, but if your image rings true and your offer is competitive, then, whether new media or traditional, you will gain market share.
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Why worry with warmed over, inappropriate or bland business images? Call me at 1-866-324-1658. Let’s create an image that’ll work below median cost for you.
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    Sincerely,
    
    Dev.Kinney/MediaGraphics
    jdk@devkinney.com
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Lessons learned were: the ad image makes a big difference, followed by the ad headline and then the copy call to action.
