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worldthrust3

Original symbol.

In 1976 a man who said he represented the world wide Campus Crusade for Christ entered my Memphis office. A new campaign to be called World Thrust required design work. I was recommended, he said, by one of the founding fathers of Holiday Inns, whom I

knew to be heavily involved in church affairs and evangelizing for his Christian denomination.
     Taking the man at his word, I began the task in earnest the very next day. After some research and layout work, I decided on a simple logotype incorporating a circle for the world embedded with a stylized fish symbol which repre- sented the crucified Christ and also intersecting paths around the world. You see it above.
     Having been burned by “promoters” a few times, I decided to have the design notarized at a local bank. This, I thought, would remove any doubt by officials at Campus Crusade for Christ where the design originated--if this slick talking young guy decided to disavow MediaGraphics.
     As it turned out, our red faced promoter arrived just after I returned from the bank, ranting about cut throat designers trying to pull a fast one. He left in a huff without ever looking at the World Thrust design.
     So I never heard again from Campus Crusade for Christ, nor about any World Thrust campaign. But it wasn’t long before I began to see the heart of the design reproduced in metal on the back of automobiles.
     That these folks displaying the crucified Christ symbol were fine, discriminating Christians I have no doubt. The symbol seemed much better than “honk if you love Jesus” bumper stickers, in my opinion.
     I just wish someone hadn’t come up with the obvious embellishments. But it always happens.
--Dev,Kinney

 

 

 

JCsymbolX
Better than the original.

 

JesussymbolX
Too much, but enthusiastic.

 

JCcrosssymbolX
The knocked out version.