This logo appears to be very simple, but if you look at the white space between the 'E' and 'x' in you'll find it's more complex than you thought. I'll bet you can spot the arrow now. Isn't that clever?

These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third ‘T's are sharing a chip over an 'i' that is dotted with a salsa bowl. Yummy! Now you know why you get hungry when you see this logo!

Named the world's most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event's emblem. However, you might be missing out on the logo's most interesting aspect. After careful examination,
you'll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the ‘R’ is the body.

Before merging with Delta, Northwest's logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you realize the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing? Of course! North West!

There's a slightly obscured bear standing within the Matterhorn Mountain if you look closely. That's because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear. And don’t Mountain Bears make you hungry for some candy?
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So, do you mind these designers and merchants playing with your subliminal mind or no? Drop me a note, tell me what you think and I’ll bring it up with my next client...if there is a next client. ~Dev.Kinney